Otterbein SeniorLife is excited to unveil our new website — a digital reflection of our dedication to innovation, compassion, and prioritizing our residents. For over 110 years, we have committed to enriching individual life journeys and providing seniors with a variety of lifestyle options in Indiana and across Ohio. Today, we proudly extend that same commitment to your digital experience.
Built With You in Mind
Every decision we made while creating this new website started with one simple question: How can we better connect with our future residents and their families? Whether you’re a family member exploring care options for a loved one or someone beginning to consider your own future, we wanted to make sure that finding the information you need is easy and engaging.
“We’ve crafted a fresh, modern look that’s as functional as it is beautiful,” said Shonia Russelle, Vice President of Marketing and Communications for Otterbein SeniorLife. “Enhanced navigation, interactive features, and real storytelling help us strengthen the connection with the people we serve.”
Real Residents, Real Stories
As you explore the new site, you’ll notice something special: no stock photos! Instead, you’ll find vibrant, colorful images and videos of Otterbein residents, partners (staff), and families sharing their stories about what Otterbein means to them. You’ll see residents living with purpose in our communities and small house neighborhoods. From independent living to memory support and long-term care, each image captures real moments and genuine experiences at Otterbein.
Smart Technology, Human Touch
Our new website, designed in partnership with Ohio-based marketing and sales agency Marketing Essentials, is built with a strong technical foundation and a thoughtful content strategy that leverages evolving AI advancements and modern search behavior. With Waypoint Navigators, you can find the information you need quickly and easily. This personalized tool guides you to your next step — whether you’re exploring care options, requesting a brochure, scheduling a visit, or even discovering career opportunities.
More Than a New Website — A Commitment to You
This new digital home represents more than just an updated design or new technology. It reflects our ongoing commitment to innovation in senior living and our promise to continually find new ways to serve you better. Inspired by faith, we strive to enrich individual life journeys for all — including some that begin with just a click.
Experience Our New Website Today
We invite you to explore our new website and see for yourself. Discover our communities and small house neighborhoods, learn about our wide range of living and care options, and find out what sets Otterbein apart.
Whether you’re looking into independent living, seeking information on memory support, or considering our home health and hospice services, you’ll find everything clearly, beautifully, and conveniently at your fingertips. Welcome to our new digital home. We’re so glad you’re here.
