Otterbein Announces New Name, Logo, and Website

Posted on: June 29, 2018

It’s the beginning of our transformation. With changing our name to Otterbein SeniorLife (previously Otterbein Senior Lifestyle Choices), we’ve launched a new ministry-wide brand identity, complete with a new logo and new website.

The Journey to Otterbein SeniorLife

In creating our new name and logo, we had two goals in mind:

  • To refresh and modernize the ministry name and logo to a more contemporary design in line with growth and innovations happening in the organization.

  • To eliminate the color coding, previously used to represent the differences in the Otterbein ministries, and to establish a single name and image to clearly represent one, unified Otterbein and the integration of all Otterbein ministries.

Representing Limitless Potential

Our new logo features a prominent cross as the intersecting point of the traditional infinity symbol.We chose this to illustrate the limitless choices available in our lives and the unlimited potential for continued growth and quality of care and service to the seniors and their families that Otterbein is pleased to provide.“We have grown significantly over the last several years and wanted a fresh new look to bond existing ministries and represent Otterbein in new markets,” says Jill Wilson, president and CEO of Otterbein SeniorLife. “I love the symbolism of the new logo — depicting the variety of opportunities one may encounter every day, each grounded in faith and ministry.”


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